Brand Positioning Paradox: How to Stand Out in a Saturated Market
Let’s cut through the static. Everyone’s broadcasting. Few are actually being heard. In today’s brandscape, volume isn’t the issue—relevance is. The Saturation Problem Is Real (And Growing) According to a 2024 Statista report, consumers see between 6,000 to 10,000 ads per day. That’s not a typo. The average attention span? Around 8.25 seconds—shorter than a […]