Expertise and Objectivity: Why Your Business Needs a Fresh Perspective
Running a business is like navigating a dense forest. Sometimes, you’re so deep in the trees that it’s hard to see the path forward. That’s where marketing consultants like us come in—we provide the aerial view. At Ember & Resolve, our expertise isn’t just about knowing the latest marketing trends; it’s about bringing an unbiased, […]
Cracking the Code of Consumer Expectations
In an age where every interaction counts, personalization isn’t just a strategy—it’s an expectation. The numbers speak for themselves: 80% of consumers demand tailored experiences, yet a staggering 66% report dissatisfaction due to inaccurate personalization. That’s not just a gap; it’s a chasm. At Ember & Resolve, we see this disconnect as an opportunity […]
Why Misaligned Sales and Marketing Hurt Your Bottom Line—and How to Fix It
Misalignment between sales and marketing is an all-too-common pain point for companies, creating issues that can damage the bottom line. Sales and marketing may share the same goals of driving revenue and building customer relationships, yet they frequently work at odds. The solution? A unified approach that leverages data, collaboration, and targeted content. In this […]