DOOH: The High-Impact Marketing Move You’re Not Using (Yet)
Digital Out-of-Home (DOOH) ads have a 16% higher engagement rate than static billboards. And with global ad spend projected to hit $22 billion by the end of 2025, brands that aren’t leveraging DOOH are leaving serious visibility—and revenue—on the table.At Ember & Resolve, we help businesses maximize their reach with data-driven, high-visibility DOOH campaigns. […]
Small Business Marketing in 2025: The No-Fluff Guide to Getting Noticed
Listen up, business owners—if your marketing plan is still stuck in 2023, it’s time for an upgrade. The game has changed, and you can’t afford to throw spaghetti at the wall and “hope for the best.”In 2025, the brands that win are the ones that are smart, strategic, and know how to work the […]
Customer Education: The Underrated Powerhouse
In Calgary’s competitive market, acquiring customers is only half the battle—keeping them is where the real profits lie. The best part? You don’t need a gimmick to win customers. What you really need is a strategy that adds value upfront and keeps your audience coming back for more. One of the most effective ways to […]
Calgary: 2024 Review and 2025 Outlook
Calgary has consistently proven its ability to adapt and thrive in dynamic economic conditions. In 2024, the city experienced notable growth across key sectors, driven by population increases, diversified investments, and evolving consumer trends. This report delves into the performance of Calgary’s major industries—Travel and Tourism, Real Estate, Non-Profits, and Retail—and offers actionable insights and […]
Expertise and Objectivity: Why Your Business Needs a Fresh Perspective
Running a business is like navigating a dense forest. Sometimes, you’re so deep in the trees that it’s hard to see the path forward. That’s where marketing consultants like us come in—we provide the aerial view. At Ember & Resolve, our expertise isn’t just about knowing the latest marketing trends; it’s about bringing an unbiased, […]
Cracking the Code of Consumer Expectations
In an age where every interaction counts, personalization isn’t just a strategy—it’s an expectation. The numbers speak for themselves: 80% of consumers demand tailored experiences, yet a staggering 66% report dissatisfaction due to inaccurate personalization. That’s not just a gap; it’s a chasm. At Ember & Resolve, we see this disconnect as an opportunity […]
Ember & Resolve: A Journey Together
If you’re here, it’s because you’re ready to break through barriers and elevate your business. I’m Henna Razvi, the force behind Ember & Resolve. Ember & Resolve isn’t just a brand; it embodies my core values. No matter what challenges life throws your way, there’s always that ember of hope, waiting to spark. It’s your […]