Marketing Mix Modeling (MMM): The Data Wizard Your Strategy Needs
What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is the Sherlock Holmes of marketing analytics. It evaluates the impact of your marketing efforts—digital ads, TV campaigns, print media, and more—and tells you what’s driving results and what isn’t. Unlike traditional attribution models, MMM works with aggregate data, making it a privacy-friendly solution in […]
Niagara Region: 2024 Review and 2025 Outlook
The Niagara Region is a dynamic hub of economic activity, blending rich cultural heritage, tourism appeal, and steady real estate development. In 2024, the region demonstrated resilience across its major sectors, with trends pointing to promising opportunities for businesses in 2025. This report explores sector-specific performance with actionable insights and strategies supported by data and […]