Marketing Mix Modeling (MMM): The Data Wizard Your Strategy Needs
What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is the Sherlock Holmes of marketing analytics. It evaluates the impact of your marketing efforts—digital ads, TV campaigns, print media, and more—and tells you what’s driving results and what isn’t. Unlike traditional attribution models, MMM works with aggregate data, making it a privacy-friendly solution in […]
Calgary: 2024 Review and 2025 Outlook
Calgary has consistently proven its ability to adapt and thrive in dynamic economic conditions. In 2024, the city experienced notable growth across key sectors, driven by population increases, diversified investments, and evolving consumer trends. This report delves into the performance of Calgary’s major industries—Travel and Tourism, Real Estate, Non-Profits, and Retail—and offers actionable insights and […]
Maximize Your Marketing ROI: The Winning Strategies You Need to Know
Content marketing is an art and a science. You know you need to invest, but where do you put your dollars to see the biggest returns? Based on the latest data, it’s clear that the smartest businesses are investing in tools, webinars, and interactive content to move beyond just informing their audience to converting leads […]