The Foundations: Learning Sales from the Ground Up
My first exposure to sales wasn’t in a boardroom or at a conference. It was at my father’s electronics store in the ‘90s, where I spent summer vacations learning the ropes. I quickly realized that success wasn’t about pushing products but about understanding people. I learned how to read customers, gauge their hesitation, and pivot […]
Small Business Marketing in 2025: The No-Fluff Guide to Getting Noticed
Listen up, business owners—if your marketing plan is still stuck in 2023, it’s time for an upgrade. The game has changed, and you can’t afford to throw spaghetti at the wall and “hope for the best.”In 2025, the brands that win are the ones that are smart, strategic, and know how to work the […]