DOOH: The High-Impact Marketing Move You’re Not Using (Yet)
Digital Out-of-Home (DOOH) ads have a 16% higher engagement rate than static billboards. And with global ad spend projected to hit $22 billion by the end of 2025, brands that aren’t leveraging DOOH are leaving serious visibility—and revenue—on the table.At Ember & Resolve, we help businesses maximize their reach with data-driven, high-visibility DOOH campaigns. […]
The Foundations: Learning Sales from the Ground Up
My first exposure to sales wasn’t in a boardroom or at a conference. It was at my father’s electronics store in the ‘90s, where I spent summer vacations learning the ropes. I quickly realized that success wasn’t about pushing products but about understanding people. I learned how to read customers, gauge their hesitation, and pivot […]
Small Business Marketing in 2025: The No-Fluff Guide to Getting Noticed
Listen up, business owners—if your marketing plan is still stuck in 2023, it’s time for an upgrade. The game has changed, and you can’t afford to throw spaghetti at the wall and “hope for the best.”In 2025, the brands that win are the ones that are smart, strategic, and know how to work the […]
Customer Education: The Underrated Powerhouse
In Calgary’s competitive market, acquiring customers is only half the battle—keeping them is where the real profits lie. The best part? You don’t need a gimmick to win customers. What you really need is a strategy that adds value upfront and keeps your audience coming back for more. One of the most effective ways to […]
Calgary: 2024 Review and 2025 Outlook
Calgary has consistently proven its ability to adapt and thrive in dynamic economic conditions. In 2024, the city experienced notable growth across key sectors, driven by population increases, diversified investments, and evolving consumer trends. This report delves into the performance of Calgary’s major industries—Travel and Tourism, Real Estate, Non-Profits, and Retail—and offers actionable insights and […]
Maximize Your Marketing ROI: The Winning Strategies You Need to Know
Content marketing is an art and a science. You know you need to invest, but where do you put your dollars to see the biggest returns? Based on the latest data, it’s clear that the smartest businesses are investing in tools, webinars, and interactive content to move beyond just informing their audience to converting leads […]
First Impressions Matter: The Importance of a Great Website
In today’s digital age, your website isn’t just an online presence—it’s your brand’s first handshake with potential customers. A dated, slow, or confusing website isn’t just an inconvenience; it’s a business killer. Studies show 75% of users judge a company’s credibility based on its website design, and if your site takes more than 3 seconds […]
Ember & Resolve: A Journey Together
If you’re here, it’s because you’re ready to break through barriers and elevate your business. I’m Henna Razvi, the force behind Ember & Resolve. Ember & Resolve isn’t just a brand; it embodies my core values. No matter what challenges life throws your way, there’s always that ember of hope, waiting to spark. It’s your […]